Today we had a session to help deconstruct our chosen briefs for Print and Web. I took along the 3 of my choice and felt very confident about the 'On Yer Bike' brief because it meant that I could focus a brief on information and way finding which is something I find very interesting.
The three briefs which I chose were:
- The train standing at platform two
- On Yer Bike
- Type Factory
The first task had us underline the keywords in the brief which made us want to work on it. I had already done this the previous day which meant that when I went over it in the session I was able to look into it in more detail and properly decide if the brief which I felt was the best for me to work on was infact the best brief for me.
I had some ideas for each of the briefs which I had chosen but this session turned them on their heads and completely changed my mind. I had initially liked the idea of 'The Train standing at platform two' brief but as I thought more about it it became clear that there was not a solid purpose to the brief. I am a firm believer of design with a purpose rather than something which is simply eye candy.
I looked at the other two briefs and found myself drawn to the 'On Yer Bike' brief. I really like information graphics and signage and this brief is asking for this specifically. I liked this brief because it leant its self very well to both print and web. Giving more thought to it and looking at the brief it is clear that it is very vague and I am not entirely sure what it asking me to produce.
This left me with the Type Factory brief which is the one I have chosen to work on. I think it offers scope for me to work with the signage and also the branding of the museum. I feel like this brief is the best suited to me at this moment.
After we had underlined and chosen one brief to focus on we made mind maps of the following questions:
- 5 problems you want to solve and why?
- 5 Facts about subject and content
- 5 facts about intended audience
- 5 things I want to communicate
- Things I do not know about the brief
- Products I could create
After this task we were asked to re-write the brief in a way which we could understand it more. We were told that we could change it slightly to suit an idea of ours. I had lots of ideas about the target audience because it is very vague. I thought about changing it to a museum for children. I am producing my web brief aimed at children so I think this audience might get quite tedious. I think it would be most beneficial to an audience of designers or young designers even though this idea is maybe not as creative it could be. I think I can create something which is really visually pleasing and the signage can be more type based and have much more detail as the TA will understand it.
ADD BRIEF
I found this session very enlightening and it made me think about a brief in a more critical way. I am now confident with my brief and looking forward to starting the development.
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