Today we had an interim crit for Design Production. We were split into groups and had the opportunity to direct our own crit and decide which brief we wanted feedback on. I chose to present both print and web to start but we ran over drastically on the print section of the crit. We went around the group and each presented our ideas and then gave feedback in note form and verbal.
I put together some boards for each of my briefs and printed them out A3 to make it easier for people to understand my concept and allow them to see visually what I want to communicate.
The feedback I received:
- Interactive section - book is a really great idea, I know that something really sticks in my mind once I review it afterwards
- I think the letterpress model is a novelty idea but is it really necessary? I think your idea without this is a strong concept
- You spoke a lot about 'i'm doing this because I don't know a lot about print' Think more about I'm going to do this because my audience need to know this about print. Then don't be afraid to go out of your comfort zone in print.
- How will the audience affect the tone of voice you use? Print terminology won't be understood
- Could the model work? Be cereal with time management, model could take a while to produce
- How will the individual elements be held together?
- Keep activities quick and simple
- The manual and activity book would need to seem quite fun so it doesn't seem you have to do it
- Is the model necessary?
- Activities would be good if they could be relevant to real life situations as well as trial/tester sessions
- Research into how people learn and remember?
- Try and speak to people/audience like a-level
- I would have liked to know how long certain processes take
- Tone of voice - remember not to be scary
- Your paper model doesn't necessarily need to be able to move
- Ikea style visuals on how to use the processes would work well
- Tasks to try out in printing methods so they don't just jump into it
- Research about print processes then you can write about them and what you're writing
- Very creative
- Maybe suggest simple trial tasks so you could grade the tasks in terms of difficulty
This is the feedback which I received from my peers but I was also given some feedback from Lorraine as she sat in on my presentation and had some feedback for me specifically about my target audience. She wanted to know if all my ideas were appropriate to my target audience. I struggled to answer this questions because it seems that I am not confident enough about my idea to be able to choose one target audience to aim it at. I was quite thrown by this crit and came away needing to have a serious think about my idea.
I was given some constructive feedback but I came away feeling quite deflated and unconfident with my idea. I think that had my crit been with a tutor first rather than a peer crit I would have felt more confident about my concept and would have been able to make informed decisions. Having spoken to some other students about my idea I know that I do not need to go to the drastic measures of changing my idea completely but spend more time developing the concept I have come up with and define my target audience significantly.
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