OUGD503: Design Process - Responsive Task

For the next session we were asked to bring along the following things:

Concept statement
Pre-written brief (written myself)
Initial development - Sheets and Contextual references
5 reasons why your response will WIN

The brief I have chosen is the Fem Fresh YCN brief. I am still a little unsure about my choice of brief but I hope that by re-writing the brief it will give me more of an idea of what I am going to produce.

Concept Statement

I will create a visual campaign to raise awareness of the benefits of using Fem Fresh but I also want to address the embarrassment young women feel when buying it.

This will be a set of visuals which will cross different medias (print and screen based). The visuals will be both photographic and illustrative.