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Showing posts with label Studio Brief 2 Collaborative Practice. Show all posts
Showing posts with label Studio Brief 2 Collaborative Practice. Show all posts
OUGD503: Responisive - Collaborative Practice (evaluation)
The collaborative practice aspect of this module has been an eye-opener and also a learning curve. I found it very difficult to find a partner at the beginning because I did not want to work with a friend due to personal interests and also the fact that I do not want to fall out with friends. I knew that I wanted to work on a web brief so I had to find someone in the class who wanted to do the same. As the selection of partners happened over a 2 week reading week it was very poorly timed as many people had to ask people over facebook and text. Due to this it happened that most people ended up working with their friends as it was an easy option. I asked many people who I knew from the 504 module enjoyed web design but all of them were working together.
When I finally found Adam was interested in web design and he wanted to work with me it was a feeling of relief. I had already looked at some of the competition briefs and identified a few that would lean towards a web resolution. Adam had also done the same and when we came together we decided to work on Redrow (YCN). We chose this brief because we thought it was the most detailed and gave us the creative freedom. As we began to brainstorm I came up with some concepts and Adam agreed with me on most of them. The final concept was a collaborative effort though it stemmed from one of my initial ideas. Adam knew that he was not as interested in UI and UX, which I am. I took the lead with layout and grid whilst Adam turned his attention to designing artwork for out website. We decided to create an illustration that detailed the three stages that a site goes through, in order to see this we visited a Redrow site at Steeton. Adam has photography skills which was very helpful on this day as he was able to gather primary research and also model his illustration on an actual site in production. Adam's illustrations were amazing and really pulled together the information that I had come up with. Though we might not have each spent the same amount of time on the project this was not to say that we did not produce the same amount of work. My input into the project was mainly preparation and organisation of files and also information. I was able to design the logos for each job which was something I enjoyed and also I put together the format of the website.
When it came to putting our proposal together Adam was more skilled on the software to do this, I took a more supervisory role in this aspect of the brief giving my opinion as Adam worked. This part of the brief was the most time consuming and it seemed that Adam started to loose interest in the brief. I do not think that this was necessarily his choice but the illustrations seemed to take so much time that he was beginning to resent the brief because of it. The last week before submission was a struggle as we were not agreeing on certain aspects of the design. In the end we had to come to a compromise and we did produce something that fit in with the current branding of the Redrow website.
Overall, I thoroughly enjoyed this brief and I would be happy to work with Adam in the future. We now hope to win the brief as it is one of our favourite pieces of design we have both created. The time and effort that we put into the brief is reflected in our response and we hope that the judges can appreciate this.
When I finally found Adam was interested in web design and he wanted to work with me it was a feeling of relief. I had already looked at some of the competition briefs and identified a few that would lean towards a web resolution. Adam had also done the same and when we came together we decided to work on Redrow (YCN). We chose this brief because we thought it was the most detailed and gave us the creative freedom. As we began to brainstorm I came up with some concepts and Adam agreed with me on most of them. The final concept was a collaborative effort though it stemmed from one of my initial ideas. Adam knew that he was not as interested in UI and UX, which I am. I took the lead with layout and grid whilst Adam turned his attention to designing artwork for out website. We decided to create an illustration that detailed the three stages that a site goes through, in order to see this we visited a Redrow site at Steeton. Adam has photography skills which was very helpful on this day as he was able to gather primary research and also model his illustration on an actual site in production. Adam's illustrations were amazing and really pulled together the information that I had come up with. Though we might not have each spent the same amount of time on the project this was not to say that we did not produce the same amount of work. My input into the project was mainly preparation and organisation of files and also information. I was able to design the logos for each job which was something I enjoyed and also I put together the format of the website.
When it came to putting our proposal together Adam was more skilled on the software to do this, I took a more supervisory role in this aspect of the brief giving my opinion as Adam worked. This part of the brief was the most time consuming and it seemed that Adam started to loose interest in the brief. I do not think that this was necessarily his choice but the illustrations seemed to take so much time that he was beginning to resent the brief because of it. The last week before submission was a struggle as we were not agreeing on certain aspects of the design. In the end we had to come to a compromise and we did produce something that fit in with the current branding of the Redrow website.
Overall, I thoroughly enjoyed this brief and I would be happy to work with Adam in the future. We now hope to win the brief as it is one of our favourite pieces of design we have both created. The time and effort that we put into the brief is reflected in our response and we hope that the judges can appreciate this.
OUGD503: Responsive - Collaborative Practice (Redrow)
____
The Brief:
Devise a campaign that dispels myths about careers in the house building industry, attracting young talent to Redrow in the process.
____
Target Audience:
Teenagers between 14-18 who want to learn about apprenticeship opportunities with Redrow housing developments.
____
Mandatory Requirements:
The integrity of the Redrow brand must be respected at all times, and any activity to direct people to the Redrow website, wherever possible or appropriate.
____
Creative Partner:
Adam Garbutt.
____
Our Response:
Both Adam and myself decided that the best way to reach our target audience was to create something that they would come into contact with by themselves, we thought that a website would be the best way to do this.
We decided that the website should be a visual as possible and chose to use vector illustrations instead of photographs. Though this was a bold move, as the Redrow website made use of photos, we thought the illustrative images would appeal more the to target audience.
Looking at the jobs and apprenticeships that Redrow has to offer we identified 6 different titles that would be available for the target audience. We also identified 3 stages of a building site and assigned 2 jobs to each. The 3 stages of development formed the basis of the homepage to our website.
We chose to use an endless scroll effect on our website with a fixed navigation bar on each page. Our intention was to give the user two ways to navigate around the site.
We devised a set of vector illustrations to show the user what responsibilities each job had in order to display a lot of information in a way that the target audience will engage with.
The brief made reference to other advertising campaigns that used social media to attract young talent, we took notice of this and devised a Facebook page to go alongside the website. Though we designed this page we did not want to take away from the website so we chose not to set up any other social media accounts.
I really enjoyed this brief because it was something really different from any other brief I had completed for this module. I also enjoyed working with Adam on this brief, I would be happy to work with him in the future.
Wireframes and website development:
OUGD503: Responsive - Redrow Website Development
For our response to the Redrow brief Adam and myself are designing a website specifically for young people to use for information about the apprenticeships. We have had lots of ideas about the format of the website as we wondered whether the site should mimic the official Redrow site.
After long deliberation we have decided to create a website which we think will appeal to young people, this means that we will not use the same layout and form of the Redrow site at the moment. We have evaluated the Redrow website and identified the weaknesses within it, as a way to improve on this we propose to design a website which would act as a sub site for Redrow.
After long deliberation we have decided to create a website which we think will appeal to young people, this means that we will not use the same layout and form of the Redrow site at the moment. We have evaluated the Redrow website and identified the weaknesses within it, as a way to improve on this we propose to design a website which would act as a sub site for Redrow.
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