I have been having some trouble recently with design for web due to the fact that my content has such a wide range and my target audience is quite focused. I have lots of information about the London underground which I find very interesting but my target audience might not.
When speaking to professionals about designing for web and they have said that defining the content is the most important thing to do before any design work can happen. I am finding it very difficult to do this when studio sessions are about the design and what I want my final site to look like. I have been drawing out some ideas and I know what I would like to produce but I am limited with the amount of the design work I can actually do. I think the most important thing for me to do at this moment in time is to identify what my content will be and fix it down. Once I have done this I hope I will feel much more confident about the brief and be able to approach it confidently.
Firstly I want to make sure that any information I choose to have on my website is something my target audience will have an interest in. I have drawn out many flow charts and diagrams trying to decide on what my target audience need to know about and what they do not. I covered such a wide range of information over the summer and though I personally think it is very interesting it is more so for my own practice.
I know that one of the most important aspects of my content is a discussion about Harry Beck and how he came to designing the map. I want to look into abit more about his life specifically and the work he did before the map. I think this will be interesting but not form the main part of my site.
The design is the most important aspect to my site. My target audience are graphic designers which means they would want to know more about the tube map itself rather than the history behind it. I will need to look into the design of the map and why decisions were made rather than give reels of information about the person who designed it.
Hopefully over the coming weeks I will be more clued up about what my website needs to be like in order for it to be useful and not just an archive of information which is not completely relevant. I think that my target audience needs defining more and more and with this my concept might change significantly.
Hopefully over the coming weeks I will be more clued up about what my website needs to be like in order for it to be useful and not just an archive of information which is not completely relevant. I think that my target audience needs defining more and more and with this my concept might change significantly.
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