OUGD504: Design Production Workshop 2 - Design For Print

Following on from the study task and the workshop in the morning we had to lay out our 5 examples and categorise them into 4 different groups.

• Format

Bags

Packaging

Promotion

Business Cards

Publication

After this we were asked to subdivide into further groups:

Bags

- Plastic

- Canvas

- Paper/Card

Packaging

- Food and Drink

- Non Food and Drink

Promotion

- Poster

- Tags

- Flyer

- Leaflet

- Ribbon

- Badge

Business Cards

- Self Promotion

- Business Promotion

Publication

- Entertainment

- Promotion/Information and Advice

• Colour

- Monochrome

- 2 Colours

- 3+ Colours

- Full Colour

• Production

- Mass Produce

- Short Run

- Bespoke

Audience size should be taken int consideration when the production is concerned. Packaging for a bespoke company is mass produced but it is not necessarily expensive.

• Process

- Embossing

- Foiling

- Screen Printing

- Digital

- Impression

- Spot Varnish

- Pad Printing

• Cost

- Packaging is meant to be thrown away which means that companies would usually want to keep the cost down to a minimum.

After a short break we were asked to separate our things into:

• Editorial and Publishing

• Branding and Identity

• Packaging and Promotion
• Information and Way Finding

TASK:

What do I not know but I would really like to find out about?

• How to emboss and deboss
• Mass production of carrier bags
• What is pad printing
• How much bespoke brands spend on packaging and promotional material
• How is foiling mass produced and what machinery is needed
• Is screen printing always a cheaper alternative to digital print?