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The brief:
Design a logo for Mali Campbell
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I was approched by a young singer-songwriter from Manchester to design a logo for her to use on her album cover and website. Mali wanted the logo to represent her personality and attributes. She sent me some images for inspiration and said that she particularly liked the idea of having an image pasted into the letter to represent that there is more to her than first meets the eye.
The images:
Example of the image pasted into the symbol.
The images that Mali sent me all had a similar theme of peace and tranquility. Having known Mali for almost a year I have a good idea of her personality and her beliefs. Mali is a very spiritual person who cares very much for her friends and family, I want to encompass this in the logo I design for her.
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Designing:
I started out on this brief by drawing some vector images from the photos she had sent me.
Vector images:
Music note to represent her chosen career/talent
Lanterns to represent her free spirit
Buddha to represent her spiritual beliefs
Dreamcatcher to represent her positivity
Abstract image with dreamcatcher combined to represent her modern music.
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Once I had done this I started to play around with laying out the images and making them into patterns.
Patterns:
Final Pattern:
I inverted the white pattern to see what the design would look like on a black background.
The logo will have to work on the web aswell as on album artwork that will be printed.
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Making the logo:
To start out I have to choose a font to paste my image into. Mali has said that she would like a font that is sans serif that is quite subtle, I think that Helvetica would be the best option as it works for web and print based media.
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I experimented with placing some of the images that Mali had sent me into a Helvetica typeface so see what size I could make the background image work at.
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Final Logo:
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Evaluation:
This brief was tricky as the client knew exactly what she wanted but when I gave her that she changed her mind. Mali is a friend so this was difficult as we had not settled on her paying me for the work, this meant that I would have to start the logo from scratch which was not something I had the time to as I was completing my collaborative project at the time. This meant that I had to leave the logo as it was and explain to Mali that I would need to be paid for the new logo. Being a student Mali could not afford to pay me so she unfortunately had to ask a friend to design her a logo who has no graphic design abilities. Overall, this brief was an eye-opener into the world of working with clients. I will learn from this brief going forward and I hope that this never happens in the future.
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