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The brief:
Design an original 7 inch vinyl sleeve for Lorde. Submissions must not feature the name of the artist or the track.
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The song:
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The lyrics:
"Team"
Wait 'til you’re announced
We’ve not yet lost all our graces
The hounds will stay in chains
Look upon your greatness
That you’ll send the call out
(Send the call out [15x])
Call all the ladies out
They’re in their finery
A hundred jewels on throats
A hundred jewels between teeth
Now bring my boys in
Their skin in craters like the moon
The moon we love like a brother, while he glows through the room
Dancin' around the lies we tell
Dancin' around big eyes as well
Even the comatose they don’t dance and tell
[Chorus]
We live in cities you'll never see on screen
Not very pretty, but we sure know how to run things
Living in ruins of a palace within my dreams
And you know, we're on each other's team
I'm kind of over getting told to throw my hands up in the air, so there
So all the cups got broke shards beneath our feet but it wasn’t my fault
And everyone’s competing for a love they won't receive
'Cause what this palace wants is release
[Chorus]
We live in cities you'll never see on screen
Not very pretty, but we sure know how to run things
Living in ruins of a palace within my dreams
And you know, we're on each other's team
I’m kind of over getting told to throw my hands up in the air
So there
I’m kinda older than I was when I revelled without a care
So there
[Chorus]
We live in cities you'll never see on screen
Not very pretty, but we sure know how to run things
Living in ruins of a palace within my dreams
And you know, we're on each other's team
We're on each other's team
And you know, we're on each other's team
We're on each other's team
And you know, and you know, and you know
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To start out I watched the video for Team and also looked at the lyrics. The aspect of the video that stood out to me was the outfit that Lorde wears throughout. The black and white asymmetric outfit really matched the song and I think that it tied the video together very nicely. I took a screen grab from one of the moments when Lorde wore this outfit and had a closer look at the shapes.
Screen Grab
Taking this shape I created two identical shapes and laid them out in the same way:
I also added a grey background to ensure that I did not need to have a black line outline on the white shape.
I think that this represents Lorde in the video very well, I chose not to include the background images because I think that the more minimal the artwork, the better.
Other variations:
I experimented with other variations of the shapes and other artwork possibilities.
I think that the best option for me to submit is the grey background of the diamond shapes.
I have chosen this design simply because it is my personal favourite.
Final submission in context:
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Evaluation:
I am not completely happy with this brief because I did not give myself enough time for research and development. I am happy with the final aesthetic of the artwork though which is the main thing. If I were to do this brief again I would have treated it more substantially and also submitted to more than one artist.
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