OUGD503: Responsive - Individual Practice (Setters Sports)

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The Brief:

Design the Branding and Identity for a sports management company. 

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Target Audience:

Sports players, primarily golfers who are currently taking part in competitions and events. Secondary audience of sponsors who want to work with the company and the players.

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Requirements:

The branding must be simple, clear, easy to reproduce and use minimal colours for cost. 

The logo must make use of two large S’s at either side of the logo.

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Logo development:

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Final logo:

David chose this logo from the examples I showed to him.

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Stationary:

David does not need a set of stationary for his business because he has spent a substantial amount on this in the past. I wanted to mock up a quick sample of stationary for the purpose of the 503 module.

Business card:

Letterhead

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Branding and identity mock up:

 

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The website:

David wanted a new website to replace the one he has already. 

Existing website:

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Designing the website:

Laying out the basic information in a strict grid system:

Homepage moving sidebar:

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Layout and grid of the website:

Scroll over image to see the details about each client.

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The homepage gif:

I made a gif to show how the homepage would be responsive. This page is used to display the information about the company.

Client page gif:

Showing how the client page works-

Final website:

I decided to make a gif showing the basic navigation of the website.

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Evaluation:

This brief was probably one of my favourites because it allowed me to work with web design which is something I am becoming more interested in. I was given a lot of freedom by the client because he was not happy with a design that he described to an established company. I used a basic grid system to design the website because the information needed was quite basic and to the point. I am very happy with the outcome of this brief and I am also happy to be able to show how it would work in context with GIF's of each page. This brief has given me more confidence with mocking up designs and also working with UX and UI design. This is something I think I will use going forward into the third year.