OUGD505: Design Practice 2 - Studio Brief 2 (Crit with Lorraine)

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I had a sign up crit with Lorraine today as I am unsure about what to produce for studio brief 2. I intially planned to create an exhibtion but was put off the idea as everyone else seems to be doing this, I then came up with the concept of Oscar Moments which is a website and an App with videos and audio from the Oscars. When I presented my idea to Lorraine she was quite concerned that a website and an app was not going to be enough to show a product, range and distribution. I then told her about my concerns about creating an exhibtion and she spoke to me about maybe branching out of my comfort zone and creating the branding for the Academy Museum and maybe creating Oscar Moments as a TV show or trivia game. After this crit I went to work with producing mind maps of some possible ideas:

The final concept that I have come up with is to create the branding for the Academy Museum and also the exhibition Oscar Moments. 

OUGD505: Design Practice 2 - Looking at the Academy Museum

On the Academy Museum website is a detailed floor plan. I wanted to look at this further to decide where my exhibition would be placed and also to come up with some other events that the museum would host for my promotion.

I have decided that my exhibtion would work best on the History of floor. I have also incorporated the Jack Nicholson film poster exhibition that LCA came up with.

OUGD503: Responsive - Module Evaluation

OUGD503: Responsive - Project Report

OUGD503: Responsive - Final Boards

OUGD503: Responsive - Individual Practice (Erico Eriflex)

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Erico Eriflex:

The brief:

Design 2 flyers to promote the Erico products on sale at 2 electrical distributors.

I was asked to create 2 flyers for the global company, Erico Eriflex. One of these flyers would be for web and another for print purposes. I was given the images and the information to go on each flyer so all I had to do was play around with the layout. 

company logo

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The information:

Flyer one:

The range includes:

• Full range of Flexible conductors including  FLEXIBAR Flexible Busbar
• Insulators, Spacers & Accessories
• Busbar Supports
• Distribution and Power Blocks
• Connecting Clamps & Accessories
• Earthing Products
• Earthing Braids (inc Stanless steel)
• Cabling Sleeves
• Copper Busbars & Clamps
• Made to order solutions
• Profiles
• Universal Connecting Bar
• Busbar tools

Erico products are:

• Innovative and compatible product designs
• Easy to use - saving time and space
• Designed to maximise power density
• Tested and WW Certifified

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Flyer 2

Images:

These images are required to work throughout both flyers.

Some of these images are not the best quality so I will have to choose the best options to include in the final flyer. The client has agreed to this. 

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Designing flyer 1:

This flyer is made for web so it has to be at a certain pixel setting and size. I also have to make sure that I use a web safe font even though the design will be inserted as an image I want to be sure that the design works effectively on web. 

Layout and grid:

Playing around with the different layouts for the price lists and brochures. 

Erico have a total of three brochures on offer at this distributor, the intial layout only showed the one brochure, I was asked to go back and add in the three brochures which was actually better for the grid and meant that the flyer was more weighted and even.

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Designing flyer 2:

This flyer needed much less information and more imagery. Each of the images was a different size so I devised a simple grid to ensure that even though they were different in size they each sat in an equal space. 

Layout and grid -

I used the same layout from the first flyer and left the centre of the flyer for the print content, I devised a 6 part grid with space for each image and line of text to describe the product. 

I only used five images which meant that I had one area without any image to fill the space. I did however, have the address to fit into the design. I drew out a box to fill the space and placed the address and details inside it. 

Final Flyer 2.

Flyer One in context:

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Evaluation:

This brief was another quick turn around and did not require me to do much in the way of an image based response. I enjoyed working with the client and also experimenting with layout and grid. The images were not the best quality and I had to pass on my designs to another design studio for them to print and upload the designs. I was careful to do this by sending them a PDF only so that they could not alter my design in any way. 

OUGD503: Responsive - Individual Practice (Mali Campbell)

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The brief:

Design a logo for Mali Campbell

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I was approched by a young singer-songwriter from Manchester to design a logo for her to use on her album cover and website. Mali wanted the logo to represent her personality and attributes. She sent me some images for inspiration and said that she particularly liked the idea of having an image pasted into the letter to represent that there is more to her than first meets the eye. 

The images:

Example of the image pasted into the symbol.

The images that Mali sent me all had a similar theme of peace and tranquility. Having known Mali for almost a year I have a good idea of her personality and her beliefs. Mali is a very spiritual person who cares very much for her friends and family, I want to encompass this in the logo I design for her. 

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Designing:

I started out on this brief by drawing some vector images from the photos she had sent me.

Vector images:

Music note to represent her chosen career/talent

Lanterns to represent her free spirit

Buddha to represent her spiritual beliefs

Dreamcatcher to represent her positivity 

Abstract image with dreamcatcher combined to represent her modern music.

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Once I had done this I started to play around with laying out the images and making them into patterns. 

Patterns:

Final Pattern:

I inverted the white pattern to see what the design would look like on a black background. 

The logo will have to work on the web aswell as on album artwork that will be printed. 

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Making the logo:

To start out I have to choose a font to paste my image into. Mali has said that she would like a font that is sans serif that is quite subtle, I think that Helvetica would be the best option as it works for web and print based media. 

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I experimented with placing some of the images that Mali had sent me into a Helvetica typeface so see what size I could make the background image work at.  

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Final Logo:

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Evaluation:

This brief was tricky as the client knew exactly what she wanted but when I gave her that she changed her mind. Mali is a friend so this was difficult as we had not settled on her paying me for the work, this meant that I would have to start the logo from scratch which was not something I had the time to as I was completing my collaborative project at the time. This meant that I had to leave the logo as it was and explain to Mali that I would need to be paid for the new logo. Being a student Mali could not afford to pay me so she unfortunately had to ask a friend to design her a logo who has no graphic design abilities. Overall, this brief was an eye-opener into the world of working with clients. I will learn from this brief going forward and I hope that this never happens in the future.