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OUG503: Responsive - Final Crit

Today we had the final crit for the entire responsive module. This included the work from collaborative and individual practice.

I presented the final boards for some of the briefs which I have completed for individual practice and both Adam and myself presented the Redrow response.


Redrow


Fem Fresh


Bliss


Secret 7

Mali Campbell

AE | DesignBox


To start the session we were asked to layout the work for collaborative practice, once we had done this we went around the room and left comments on the work which had been presented. The excersie was really enjoyable because it allowed us to see the final resolutions to the briefs which we had not seen before. There were some really advanced responses which I think personally could win.

After a 20 minute session of laving feedback we returned to the table to read the notes left. The feedback that Adam and I received was really positive which made the hard work worth it. We did fet some notes about certain aspects that could use work but we welcomed the criticism and plan to act on it in the coming week.  One of the main parts of our project I would think needs work are the final boards which I think need to have more of an impact.





After we had reviewed the feedback split into small tables and were asked to crit the individual practice work. Unfortunelty I was put on a table with a group of boys which, seen as I have completed the FemFresh brief, was not ideal. I did get some great feed back on the design of my response but not quite the feedback I would have wanted. Though this was a negative I did think the crit was very successful overall and I got the feedback that I needed to continue with the module.


OUGD503: Responsive - Collaborative Pratice (iconography development)

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As Adam is working on the main illustrations for the website I am responsible for the icon development for each job.

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Hand-drawn aesthetic:










Techincal:




Business support:






Commercial:






Commercial:




Construction:





Experimenting with vector images instead:













We have decided that the vector images are more suitable for the website as it links more with the modern aesthetic that we are aiming for. 

OUGD503: Responsive - Studio Brief 2 Collaborative Practice (action plan and contract)





OUGD505: Type Session 2

The first part of the session focussed on Kerning. We were asked to type out our first name and alter the kerning to ensure that the type had the correct kerning. 

We identified the biggest space between each letter, this was kept un-altered and the spaces between other letters was changed by using the kerning tool.



Breaking sentences:

Graham spoke about Graphic Designers and how sentences are split onto two lines. He said that designers would usually break the sentence so that, when it is centred, it looks 'good'. 



Type Hierarchy






Working with a large amount of text:

Put the text on an A4 page....











OUGD505: Design Practice 2 - Study Task 1 (The Oscars) Packaging

You will produce at least one mock up, with content and initial layout ideas, of your publication for the crit on the 26th. Ideally, this product will act as a proof before you go to print, so you can get an idea of how the content and the layout are working and so minor issues (such as typos) can be rooted out. Although bringing unbound pages can be useful, a mock up of the publication itself is most useful, so do make a mock up of this product. Note that this does not mean that you have to use the same stock or even the same binding technique -- but a good physical representation is what we are after. We don't expect you to have all the research done at this point; however, we do expect it to be quite advanced. Please expect for these mock ups to be written on.

This is also an opportunity to improve upon your crafting skills. As such, we want you to create packaging to house your publication -- at least three nets -- in order to hone crafting skills as well as your design for packaging skills. Please bring these constructed net mock ups as well as your publication mock ups to the crit on the 26th.


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My crafting skills, especially when it comes to packaging could do with improving. I took out three different books from the library to find some interesting nets which I could use to package my publication. I created these as rough mock ups and tried them out with some existing publications which I had in my room. Once I had done this I then produced the nets on thicker paper and in more detail. 

I started out by looking at nets which resembled an envelope. The inspiration behind this idea came straight from the Oscars. A significant event in the Oscars history saw the result of the winner be in a sealed envelope, I thought that this would be a great way to link to my research topic. 

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Simple Envelope:

For my first design I wanted to look at the most simple envelope I could produce. The envelope which is used for the Oscars is very simple and is sealed with a wax seal. The envelope has to be simple enough for people to open in a short amount of time live on television. Working with this concept I made this envelope. I put it into context using an existing book, though this book was significantly thicker than my publication will be I did identify a flaw; the envelope would not close comfortably unless it had a deeper edge. I plan to develop this envelope idea and merge it with a folder like concept. I hope that this will mean that the publication and the envelope can stand alone rather than the publication look too thick for the envelope.





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Box Envelope:

This envelope had a much deeper width than the first, I think this is going to be an essential aspect to my packaging. I created a rough mock up on standard printer paper (80gsm) which was very frail and unable to hold anything. Once I was sure that the design was developed enough I created it in a thicker stock and tried it out with another publication. I think this design works really well and I particularly think that the seal is simple and easy to open. Though a wax seal would be more fitting, this design works for the time-being. 




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Improved stock design:




Simple seal, easy to re-seal. A wax seal is more fitting though it does have some flaws. A wax seal is harder to re-seal whereas this design can be sealed as many times as one might wish. I think this is something to take into consideration when it comes to printing and constructing my final publication.



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Sleeve:

Another option I could use is a sleeve, this would ensure that the publication can be simply pulled out and slid back inside the sleeve whenever the user might want to.  This option also does not require any seal which makes it easier for the user to handle. I created the sleeve on printer paper and identified that it was hard to get out without a section cut out which would allow the publication to be removed easily. When I used the thicker stock I added a cut out section which meant that part of the publication could be seen and therefore pulled out easily.




Added section:







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Book Sleeve:

Whilst I have been designing the layout for my publication I have noticed that 16 pages is not a great amount of space for the information I need to show. With this in mind I thought I could test the concept of the publication and the packaging and see how they could become one. I found a net for a sleeve which had a DPS within it. I thought this might be a good way to have more information without overcrowding the publication and also meeting the brief requirements. 








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Sealed Sleeve:

I liked the idea of a sleeve because it is possibly one of the most simple packaging examples. I do want to pay attention to the Oscars and how the result is given inside a sealed envelope because I think it is an effective way to make a direct connection. I looked at the idea of creating a sleeve which can be sealed. I found a net which, when made, looked more like a file than a sleeve, I used this net and developed it into a sleeve within another piece of packaging. I think the best way for this to be sealed would be with a press stud. This would allow the publication to be re-sealed which I think is very important. 




The net could be made into a sleeve very easily if the flaps at either side were decreased in size and stuck to the first folded piece of paper:









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Envelope with Concertina:

I became interested in how I could make the packaging and my publication become one thing. I came across a net in a mailshot book which had a information printed onto the envelope. I thought that maybe I could have my publication in a concertina which was attached to the envelope. I think this idea could work though it does need more development for the publication to fit and not look out of place. 










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Carrier:

Another way that my publication could be packaged would be to have a carrier for it to sit in. I saw a net for an invitation which was held in a bag shaped net. I produced the mock up and then began to think about how I could alter it to fit in with my topic. I decided to experiment with the idea of the Oscar statuette holding the publication together. The idea worked though the mock up would have to be altered in order for my publication to be held together in a stable way. 





The Oscar:








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Pocket:

This idea might be more suited to something which I will produce for the second part of this brief though I do think it could work for my packaging. I chose it because I liked the concept of the publication being presented as something which is extra special, I think that with my topic the idea of something being extra special and high end this is a perfect way to do this.








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DPS:

Our publications have to be 16 pages (not including the covers) I have been laying out my content on an A5 document because I want to challenge myself with finding ways to fit all of my informaiton into a small space. I experimented with this net of a circle invitation though I saw it more as a way to get more information onto a page. The larger parts of the circle would act as a DPS but the smaller parts would just be add-ons for the page, this presents me with a great way to add more information onto a page without breaking the rules of the brief.








 

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