Research is a process which use to solve a problem.
10 Reasons why research is an important part of Graphic Design:
- Informs you and helps your understanding of subject matter
- Inspires you on how to execute ideas
- Helps you to explore and experience your subject matter
- Helps you understand your audience
- Helps you construct ideas
- Helps you make decisions
- Helps to compare your ideas to a form of feedback
- Helps you put your ideas into context
- Helps you develop a style and a professional approach
Identify and explain 10 research methods which we could use to effectively generate source material:
- Looking up on the internet to find out either facts and statistics about subject matter.
- Reading books to find out facts, opinions and statistics about subject matter.
- Reading visual books to find inspiration and compare to other creative practices.
- Watching a film to gain understanding of an audience and inform your creative style or opinion.
- Watching TV to gather research about a specific audience
- Listening to music to gain cultural competence
- Reading newspapers to find out about the current
- Reading and collecting written material to create visual research from (graphs, piecharts)
- Carrying out questionnaires and collecting answers and opinions about subject matter
- Carrying out surveys and collecting data about a group of peoples opinions.
- Learning new skills to develop new styles
- Visiting places relevant to subject matter to be inspired by style, cultural experiences etc.
Choose 5 of the above list and elaborate on the source material you would get out of it:
- Questionnaire and surveys -collect opinions, statistics, facts and personal accounts. Who/how many people are effected by my subject matter, Gaps in the market.
- Using the internet to improve my knowledge and understanding - visual material, relevant and up-to-date information. Videos.
- Visiting places relevant to our subject matter - gather a broader understanding and get the atmosphere of the audience you are targeting, who is there? what are they doing? How would you identify your target market?
Entire Group Research Methods:
- Visiting events to identify trends, competition and influence
- Setting up focus groups to gain feedback on on products/concepts
- Questionnaires too gather facts and figures and opinions
- Experimenting with different media or production methods
- Interviewing specialists/professionals
- Reading design publications /web
- Photographing peoples behaviour/architecture/documentation
- Observation of real life
- Watching a film
- Collecting current or historical examples
- Market research into context
Visiting
Setting up
Observing
Photographing
Reading
Interviewing
Watching
THESE ARE METHODS. VERBS NOT NOUNS. A process of doing.
Source material :
- Quotes
- Opinions
- Statements
- Facts
- Statistics
- Feedback
- Analysis
- Visual Material
- Information?*
- Knowledge
- Examples
- Samples
- Documents
* guaranteed to get data from research which could turn into information. Data becomes useful as information.
What stops us or prevents us from effectively researching a project:
- Time
- Extensive subject matter
- Little available information
- Unavailability to research
- Unreliable sources
- Lack of equipment and materials
- Insufficient funds
- Interest
- Client criteria
- Team work
- Inaccessibility of info
10 ways in which we can improve our research methods as a group :
- Look at more written resources
- Conduct more experiments
- Visit more places relevant to subject matter
- Conduct more surveys that are relevant
- Explore target audiences
- Take more photographs
- Interview speciallists
- Experiment with different media
- More detailed research
- More research about target audiences
- Broaden our research sources
- Refine subject matter
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