Today we had our final crit for studio brief 2. I did not have alot of physical work to show but I did have concept boards and design sheets. I know what needs to be done how to finalise everything so this crit was a great opportunity for me to get feedback on the designs that I already have.
I presented design boards with my concept and relevant research presented on them and also a design sheet of logo possibilities.
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Logo design sheet:
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Concept boards:
Questions I asked:
- Which logo is the best?
- Should the publication be printed on uncoated stock or silk?
- Should the cover be on red paper with gold foiling?
- Opinions on the Oscar Moments logo?
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Feedback:
- I'd print onto coated as the Oscars is quite fancy so it would keep within the aesthetic of the ceremony.
- Number 2 is my favourite logo, the hierarchy works brilliantly
- Only use gold foiling if it really needs it. It could add to the quality but it could also make it look tacky
- I think 10 and 12 are really effective and would form a good representation of the event
- Coated - silk will help to form a classy, up market aesthetic relevant to project theme
- Yes, Yes, Yes - all relevant to theme and will help to form a striking outcome
- Striking when placed on black background. I wouldn't personally change anything, also forms aesthetic similarity with logos 10 and 12.
- I like either 2,3 or 10. If I was to pick on it would be 3.
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- I really like the red, fitting colour (red carpet etc)
- Typeface works well
- I'd pick 1 or 2, they flow best, I also like 10. It depends on the approach you want to take.
- Coated, glam it up for the Oscars.
- Gold foil yes. I get the red because of the red carpet but I think that black and gold better represents the Oscars. Gold stationary, buy some spray paint.
- I like it but I think something in the same vain as the Academy Museum would be better.
- Logo 3
- Uncoated
- Red and gold looks like christmas
- Don't know but the envelope could be gold like the one in the Oscars
- Logo 12 or 13
- Uncoated
- Gold foiling. Not red paper
- Classy. Icon works well behind text.
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I was very happy with my feedback and feel that it allows me to choose a successful logo from the selection I had put together. Personally I like logo 3 and logo 10. They are both so different and they would each market the museum in a different way. I like 10 because it is more modern but I originally envisioned the decorative font which is shown in the script font. I will experiment with both logos and come to a decision when I see it in context.
The feedback said that I should try and use gold foil, I do think that this would be very successful but I am not sure that it will not look tacky.
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