OUGD505: Design Practice 2 - Jackson Rising

Today we were asked to work on a one day brief to improve our layout and grid skills. I really enjoy working with layouts so I welcomed this task. 

First we had to create a flyer:

Flyer:

Layout 1 – Minimal Text / image:

Background:

This simple layout will ask you to utilise a short amount of body copy, title, date, and location. The minimal amount of text allows for the simple use of single imagery and the type to serve as the main visual elements.

Brief:

You are asked to produce a simplistic flyer design for Jackson Rising Exhibition at MoMA (Museum of Modern Art – New York) using the instructions below.

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Specifications:

Format: A5 – Portrait

Title: Jackson Rising

Sub-Title: Curated by Jenny Dowd

Date: August 3, 2014 - August 31, 2014

Copy: Four artists met at an artist residency at the Ucross Foundation in 2013, now they come together to inhabit at MoMA, New York.

Location: MoMA, New York.

Contacts:

info@jacksonrising.com                                                                            

www.jacksonrising.com

www.moma.org

Image: Jackson Rising ident / MoMA logo / NYU logo

Use of two colours only: Black and white

(Use embedded InDesign file and follow grid.)

Save as PDF file.

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We then had to work on a 10 page concertina booklet. 

Brochure:

Jackson Rising

Background:

This text/image heavy layout will ask you to utilise body copy, title, date, and location, heading, sub heading, imagery, indexes, highlighted quotes. The amount of text allows for the use of imagery and the type to serve as the main visual elements.

Brief:

You are to layout and design a 10-page concertina folded brochure for a forth-coming exhibition titled ‘Jackson Rising’ at MoMA, New York. All images, copy and branding are included. You have to create a visually stimulating layout that showcases the artists’ imagery but does not sacrifice important information in this process. The images and information must flow harmoniously and offer a taste of what is to be expected during the exhibition.

Branding elements must be kept to black and white. Images must be unaltered and in colour.

Considerations:

Headings, headlines, body copy, grid, type, colour, image sizing, bleed, margins, flow, audience, narrative, language, purpose, size, external print methods, preparing for print, stock, distribution.

Final layout:

I kept the layout consistent with the flyer to ensure that the pieces would work as set.

I think that this brief was incredibly helpful! This was definitely one of the most productive tasks we have been set and I hope that we can work on tasks such as these in the future. I feel that this brief will set me up for 503 when it comes to working with other peoples artwork and not my own. I found it much easier to play around with the layout with work and copy that was not written by myself.