Briefing..
We will be forming a book based on the information we gathered during the 10 things study task.
We will be learning about the fundamentals of type, layout and grid.
Short task - find the meanings of each of the sub-headings
Fibonacci sequence - ratio 8:13 links to Golden section
The Human face follows the ratio and we find people who have a more proportionate face more attractive.
A series of numbers in which each number is the sum of two preceding numbers.
0+1 = 1
1+1 = 2
1+2 = 3
2+3 = 5
This proportion is also evident in paper sizes.
TYPE..
55 pt title should be complemented with 34pt body copy by applying Fibonacci's sequence.
Dividing the page..
Golden section
forms the basis of paper seizes and its principles can be used as a means of achieving balanced designs. Many ancient cultures from Egyptians to the Greeks used this thinking to gain beautiful designed proportions.
1.62 is the golden number.
TASK - look into the Golden Sequence
Golden section is also known as Golden Rectangle
Definition - Golden rectangle is a rectangle which the ratio of the length to the width is the golden ratio.
basic calculations..
Page is 56cm
Divid by 1.62
= 34.56 (35)
Divide down one side and the remainder would be 21cm.
This could be a double page layout. Image - 35cm Type - 21cm
Simple rectangles
You can keep dividing by 1.62
35 divide by 1.62 = 22 (rounded up)
22 divide by 1.62 = 13.58 (14)
The Rule of Thirds
The concept of the golden ratio can be simplified.
The rule of thirds governs the placement of points of interest in a scene.
Divide any given image into thirds both horizontally and vertically.
You will get 9 grids.
According to the rule of thirds, the vertices of those lines (where the lines cross) are the ideal placement for points of interest.
People scanning the page are mote likely to notice things placed near the focal points and the division is comfortable to view.
Major images, news boxes, search bars and any other points of interest can be nestled on or near the horizontals. The little shortcut will give you a design that is both easy on the eyes and makes people drawn to key piece of information.
Focal points - information inside a square
Information points - inside or around a square
NEXT WEEK..
Construct our own page size.
Break away from the 1x1.. unique!
By hand, Go through the Fibonacci sequence
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