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OUGD404 - Systematic Colour : Part 1


Systematic Colour Part 1 : Introduction to colour principles

Colour, like typography, effects the readability and legibility.


Easily readable


Easily Readable

The introduction of colour effects the readability of type.





We perceive colour through wavelengths.
Different colours have different wavelengths.



Why is the Sky blue?
It isn't.
The Atmosphere is full of all sorts of molecules, red light passes through it whereas blue light is reflected off it, therefore making us see the sky as blue.


The Human Eye
The eye contains 2 kinds of receptors :
Rods and Cones

Rod - convey shades of grey (light/dark) Tone
Cones - Convey Colour

Cones can only pick up 3 colours 
  • Red-Orange
  • Green
  • Blue-Violet
We cannot perceive yellow.


Primary
Secondary
Tertiary

Primary Colours : They cannot be made by any other colour

Secondary Colours : Mix 2 primary colours

Tertiary Colours : Mix more of one primary colour than another (red-orange)

For Print :
CMYK
Cyan
Magenta 
Yellow
Key (black)

Black introduces tone (Rods)

For Screen :
RGB
Red
Green
Blue

"the eye can be 'fooled' into seeing the full visible colours through the proportionate adjustment of red, green and blue"


Cyan + Yellow = Green
Magenta + Yellow = Red
Cyan + Magenta = Blue 
Cyan + Magenta + Yellow = Black 


Subtractive Colour Mode
CMYK - CMY=K

Additive Colour Mode
RGB - White Light


Complimentary Colours: ones that cancel each other out.
Complimentary Colours are opposite each other on the colour wheel


When colours cancel each other out you end up with a neutral grey.
These colours are called - Tertiary Neutrals





For a preparatory task we were each given a colour, I was given Violet. With this assigned colour we had to collect 10-15 objects which were this colour. As a task in the session we were asked to create our own colour wheel with these objects.






Systematic Colour Part 2 : Dimensions of colour

Being able to articulate colour requires us to have a vocabulary that is shared.

Chromatic Value = Hue + Tone + Saturation
3 interrelated elements

CHROMATIC VALUE
Colour Wheel = common chromatic value
Hue - relates to the colour itself

mid violet, blue violet, red violet 
this is the spectrum of one colour

Saturation - Tone (light/dark)
Reducing the Hue results in tonal shifts.

High Chromatic - Hues
Desaturation takes the colour out - Effects the Hue

As we change the saturation we effect its luminance - must create shades.

The luminance can be increased by adding light - Tinting

Shades and tints have less chromatic value.

Tones - by combining the desaturation of shade and tint.


The key element is the saturation of a colour.
Looking at the way colours shift when are around other colours.

Pantone

All colours have codes which can be found in a pantone matching swatch.
These swatches are very important as it ensures that people all across the world can understand which colour a designer has chosen, enabling the print to be the same as the on screen colour.


IF YOU WANT TO WORK WITH COLOUR IS HAS TO BE SYSTEMATIC   

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