OUGD405 - Design Process

For our first design process brief we have to produce a body of research about a specific subject which we were assigned. My groups subject was Routine.

We started to approach this subject by first looking at the definition of the word routine. 


As a group we developed a list of words and phrases which we thought best fit this topic:
  • Daily
  • National
  • Yearly
  • Monthly
  • Male
  • Female
  • Emergency
  • Dance
  • Inspections
  • Work Out/Fitness
  • Skin
  • Medication
  • Work Related
  • Education
  • Trust
  • Preparatory
  • Safety
  • OCD/Disability
We assigned one of the above list to one person and we will each produce a set of 3 A3 Design Direction boards (Primary, Secondary and Direction) about that sub-characteristic.

I was assigned Safety and Preparatory routines. As a starting point for my research I will look at the following:
  • News stories
  • Charities
  • Health and Safety 
  • Emergency Services

OUGD403 - Module Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?

- Throughout this module I have developed my skills on Adobe Illustrator. Though I have only learnt the basic skills with the pen tool I have found it a really helpful skill to have.  I have also developed my understanding of type and letterform. I came onto the course with no knowledge of typefaces and I feel that this module has helped me significantly to understand an important part of Graphic Design.

What approaches to/methods of design production have you developed and how have they informed your design development process?

- I have further developed my developmental stage of design, I now sketch out a range of different ideas before experimenting digitally. I have found this very helpful as it is a more visual way of documenting my ideas and thought processes. I have also found that asking other people if they understand my message as I am developing my ideas, this is very helpful as it is of the upmost importance that my designs are legible and understandable.


What Strengths can you identify in your work and how have/will you capitalise on these?

- I feel that my strengths lie within the development stages and the ability to self evaluate my work. I now produce a wide range of possible design rather than producing my first idea. I also feel that I am devoted to the course and put a lot of time into making sure that my work is at degree standard.

What weaknesses can you identify in your work and how will you address these in the future?

- I think my weaknesses still lie in software skills. I know how to use Adobe Photoshop quite well but my Illustrator skills could be improved. I also feel that by developing my software skills my work an prints will be at a higher standard.

Identify five things that you will do differently next time and what do you expect to gain from doing these?

- Pay more attention to stock choice and print methods. From doing this I think my work will look more professional and the colours will look how they were intended.

- When producing work to a specific scale (2:1) I will produce my developmental drawings in that format. This will mean that the process of digitally producing my designs will be less complicated as I have already taken the size of the paper into account.

- Use Illustrator when producing anything image based. This would mean that when printed images would not be pixelated and would be crisp.

- Take into account other methods of displaying my designs instead of just print format (designing an app) This will help me to develop my understanding of other technologies.

- Experiment more with type and develop my understanding of type anatomy.




OUGD404 - The Anatomy of Type : Part 5

To start this session we recapped over the basic things we had learnt over the past sessions.

The solution to a problem of communication through design.

'Type is speech made visual'
This is common phrase used in Design Principles. As the world progressed type had to be introduced, mass production meant that oral communication was not good enough the introduction of type meant that people would have to become educated (reading and writing.)

Semiotics
SIGN 
SYMBOL
SIGNIFIER

The anatomy of type : Part 5

We have to explore the ideology of type as image as well as type on it own. We have to explore the relationship between type and image and how they work together and sometimes cancel each other out. In the past sessions we have been solely focusing on type and the anatomy of type. We have learnt that designing a typeface cannot be done solely on a screen, it must start from a drawing.

We are conditioned to see type and image separately but as Graphic Designers we should see these together. 

As a preparatory task we had to bring in the 'a' 'b' 'c' (uppercase and lowercase) from four separate fonts (block, script, roman and gothic)  























OUGD404 - Individual Letterforms

We had to identify 4 more fonts, one from each category : Script, Block, Gothic and Roman.

Script - Giddyup Std


Roman - Rockwell


Gothic - News Gothic MT


OUGD404 - Typefaces

As a studio task we had to explore the 5 fonts we had brought into an earlier session further. We were told to identify the font family or typeface of each. This includes the different styles in which a font can be presented, Italic, Bold etc. My Fonts were, Baskerville, Britannic Bold, Courier New, Harrington and Marker Felt. Looking through font book helped me to identify the full typeface which I have displayed below.

Baskerville Typeface

Regular

Italic



Bold

Semi Bold


Bold Italic


Semi Bold Italic








Britannic Bold

 Regular






Courier New

Regular



Italic


Bold


Bold Italic





Harrington

Regular







Marker Felt

Thin



Wide






After identifying the full typeface we had to explore how readable each font is. To do this we had a definition of what readability is.

Readability
Is the ease in which text can be read and understood. It is influenced by line length, primary and secondary leading, justification, type style, kerning, tracking .

Baskerville 

12pt.

Lowercase









Uppercase










Baskerville in 12pt size is quite hard to read. I find the Bold font easier to understand but I don't think that the sentence is legible or readable in 12pt size, unless it was on smaller paper or part of a body copy.


32pt








72pt

Lowercase







Uppercase








Britannic Bold















Again, with Britannic Bold 12pt is the hardest to read on its own in the centre of an A4 page, although it would work well in body copy. The most readable would have to be the 72pt as it stands out but the 32pt is also readable. 


Most readable :

Baskerville - 32pt




Baskerville -32pt 






 

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